Almost every product in this country sells through a store, be it the smallest kirana or through the largest Hypermarket. Yet a significant part of the stores remain largely neglected within the overall distribution ecosystem, either missing from the distributor’s radar or from the Sales Rep’s focus. To add to the problems, most of the store based exercises by marketers are only event driven and short term.
We understand the advantage of knowing what you are selling or not selling vis-a-vis your competition......as it happens at your stores....Live and Real-time! It is all about equipping our clients to take faster corrective action, almost as it happens....as against doing that post mortem in the monthly review meetings.