Customised Consumer Research

Customised Consumer Research

A recent addition under the Retail Scan portfolio, customised consumer research is undertaken for specific clients to measure and validate market acceptability of new products in the post launch phase, gaps in product features and benefits, efficacy of brand communication, reasons for rejection, triggers for re-purchase and a lot more.

Customised Consumer Research

We have successfully undertaken close to 25 consumer research assignments for our existing clients in the last one year.