Customised In-store Intelligence

Customised In-store Intelligence

Have you ever thought how an in-store solutions company can help increase your company’s Sales and improve your execution as well? More importantly, how it can do that at a fraction of a cost against conventional methods that require big marketing spends?

Well....we have been doing this successfully with some leading companies in India over the last 5 years. Retail Scan has a proprietary app based store tracking technology, wherein companies can even ask its own merchandisers or sales force to do a self audit. The app allows the user to geo-code every store and upload data and images within a minute. These are then processed within minutes and are published online. A live alerting process communicates non compliance areas in execution to the problem owners and improvement is tracked online.

Customised In-store Intelligence

Today, Retail Scan is a preferred partner of several Indian & MNC companies, acting as their eyes and ears for tracking all types of in-store issues, leveraging the information to quickly correct systemic flaws and helping them improve execution and sales numbers on an ongoing basis. In short, a continuous improvement process

Consider India.... a country which is characterised by more than 6 million retail outlets that account for almost 90% of total retail sales in the country. While organised retail is gaining ground, traditional or general trade is also innovating to stay relevant. Over the last 5 years, we have asked many a big FMCG players about how many outlets they reach. The answers have been anywhere between 0.2 million-1 million. However...when we asked some further questions like, “How many of your top stores in Chennai....as we speak, are out of stock on your best-selling brands?” or “ Is your shelf share keeping pace with your market share?” or “ What is the optimum throughput level of your top 3 brands in a typical mass merchandise store in Bangalore that can help the retailer maximise his return on capital employed?” ....the answers have not been that assertive. Actually, that explains it.