Market Intelligence for FMCG Companies
Market Intelligence Research is collecting and studying insights of documented data that is structured, accurate, and unbiased of what consumers are buying and at what price they are buying.
Retail-Scan Market Intelligence team helps FMCG market research with insights into whether a competitor company is launching a new product, changing current products and prices, penetrating a new market segment, or providing any new trade schemes to the retailers.
With market intelligence services, FMCG companies can stay ahead of their competition by knowing competitors' strategies for their products and can adapt to market shifts accordingly.
Key Benefits of Retail-scan Market Intelligence Services for FMCG products:
- Insights of documented data that is structured, unbiased, and accurate
- To outsmart competitors strategies
- Gain insights about competitors' product strategies, new launches, promotions, and trade schemes
- To create market forecasts and predict future consumer behavior accordingly
Studies conducted in market intelligence by Retail-Scan are:
- Price to Retailer (PTR) : Price to retailer is the price at which the competition is selling to retailers in markets.
It is done by collecting data from retailers and checking the accuracy of data through the quality check manager.
The Price-to-Retailer (PTR) study in the Fast-Moving Consumer Goods (FMCG) sector is a critical analysis to determine pricing strategies and profit margins within the supply chain. This study helps in understanding how pricing affects all stakeholders, from manufacturers to retailers, and ultimately consumers.
Objectives of PTR study in FMCG companies are to ensure that the product is competitively priced in the market, how the pricing strategies affect market share, to understand the cost and quantity components involved in pricing the product, and to analyze the cost involved in the distribution and to understand the profit margin that retailers add to PTR before selling it to customer. - Tertiary Offtake study: Tertiary Offtake study in the FMCG sector, is a crucial metric as it directly impacts inventory management, production planning, and financial forecasting.
High off-take rates indicate strong demand, while low rates may suggest issues with product appeal, distribution, or market conditions.
Tertiary Offtake study helps companies understand the number of SKU's sold, track product performance, analyze sales data, and make decisions accordingly.
Retail Scan being one of the leading market intelligence company in India, has proven experience in carrying out large-scale product off-take and availability studies for its clients through a customized panel of outlets that range from small groceries to large neighborhood supermarkets. - Consumer price tracking : Consumer price tracking involves monitoring and analyzing the prices that consumers pay for products and services over time. This practice is crucial for businesses, particularly in the FMCG market research, as it helps them make informed decisions about pricing strategies, competitive positioning, and market trends.
Consumer price tracking refers to the systematic process of recording, analyzing, and responding to the prices that consumers encounter when purchasing products or services
Retail-scan conducts this study to monitor market trends, analyze competitor prices, adjust pricing strategies, and accordingly maximize profitability.
